How Australian Trenching went from page 7 to page 1 on Google
A complete website rebuild and SEO overhaul that pushed a Seymour civil contractor to the top of local search and kept them there.
Page 7 to 1
Google ranking improvement for core search terms
Multi-location
SEO targeting Seymour, Broadford, Euroa and surrounds
Ongoing
Blog content and GBP management keeping rankings strong
The challenge
CJ Ogston's business was doing solid work around Seymour and Central Victoria, but the website wasn't doing its job. It was sitting on page 7 of Google, practically invisible to anyone searching for trenching or excavation services nearby. Without a proper SEO strategy, blog, or Google Business Profile setup, the business was relying entirely on word of mouth while competitors with better online presence were picking up the enquiries.
What we built
We rebuilt the site from scratch on Next.js with a mobile-first approach, then built a full local SEO strategy around the services and locations that matter most. Location-specific landing pages target searches across Seymour, Broadford, Euroa, and the Mitchell Shire. A Sanity-powered blog gives the site fresh, indexed content on a regular basis. We integrated Google reviews on-site for social proof and set up Google Business Profile management to reinforce map rankings. The result is a site that works as hard as the team behind it.
“Web F5 transformed our website. Thanks to their SEO and web design, we now rank on the first page. Highly recommended.”
Ready to grow?
Let's build something like this for you
Get a free website audit and see exactly where you stand — no obligation.